Accelerating developer velocity and creating high-impact web teams

High-performing web teams focus on innovation, not infrastructure. Vercel's framework-defined infrastructure accelerates developer velocity, allowing teams to build faster and more efficiently.

By handling the heavy lifting of cloud infrastructure, Vercel's Frontend Cloud empowers teams to focus on coding user interfaces and logic. This enables them to meet the six core principles of web delivery: speed, global presence, scalability, reliability, security, and dynamism. With infrastructure managed, teams can streamline workflows and collaboration, delivering impactful products.

A Forrester Total Economic Impact™ report on Vercel shows:

• Higher customer conversion rates on Vercel generate $2.6 million in incremental
  profits

• Higher website traffic on Vercel generates $7.7 million in incremental profits

The value is clear: managed infrastructure drives product optimization and business growth.

“When you prioritize an excellent developer experience, you boost developer productivity. And this benefits your users directly because it allows your engineers to spend more time creating the best software and user experience that they can, and less time getting bogged down by things like deployment, DevOps, and architecture.When you prioritize an excellent developer experience, you boost developer productivity. And this benefits your users directly because it allows your engineers to spend more time creating the best software and user experience that they can, and less time getting bogged down by things like deployment, DevOps, and architecture.”

Jonathan Melville, Principal Team Leader at Chick-fil-A

Writing framework code, not Infrastructure as Code

Vercel's Frontend Cloud is powered by its framework-defined infrastructure. Customers can focus on writing code using modern web frameworks—like Next.js, Svelte, Astro, and more—instead of thinking about how they will deploy them.

Vercel's Framework-Defined Infrastructure leverages its deep understanding of the cloud and frameworks to determine the optimal infrastructure for each deployment. It then deploys, connects, secures, globally scales, and manages this infrastructure. Developers push their changes to branches or production and receive production-grade infrastructure. This eliminates resource drains organizations face today, and transforms team dynamics. When you dive deeper into its impact on teams, the results stand out as transformative.

“Day to day, you get your preview builds; you're immediately able to see if it works in a deployed environment. The team has confidence that if it works in their preview build, it's going to work in production. It's just made PRs and development flow easier, better, more reliable.Day to day, you get your preview builds; you're immediately able to see if it works in a deployed environment. The team has confidence that if it works in their preview build, it's going to work in production. It's just made PRs and development flow easier, better, more reliable.”

Jonathan Lemon, Software Engineering Manager at Sonos

When developers control their entire workflow, teams previously balancing both hardware and software can focus solely on the strategic aspects of product delivery. Conversations shift from "how" and "if" to "what" and "when," as infrastructure is no longer an obstacle to launching products.

This shift also affects team organization. Previously, teams were siloed. Frontend teams focused solely on the user interface and depended heavily on backend teams for data and deployment, which often caused delays and miscommunication. Now, with tools like Vercel, Frontend teams can handle everything from writing code to collaborating on launching the product. This makes workflows smoother, reduces reliance on other teams, and speeds up development.

“Vercel's preview URLs significantly boosted MotorTrend's developer and release velocity. The ability to comment directly on preview links streamlined our communication, reducing the need for Slack messages and meetings. This improved collaboration has been invaluable to our development process.Vercel's preview URLs significantly boosted MotorTrend's developer and release velocity. The ability to comment directly on preview links streamlined our communication, reducing the need for Slack messages and meetings. This improved collaboration has been invaluable to our development process.”

Arun Kambhammettu, Senior Software Engineering Manager at Warner Bros. Discovery

Getting more strategic

This newfound speed and collaboration also allows teams to be more strategic. They can preview changes earlier, share them for feedback, and get real-world input much faster. By using feature flags, they can involve actual users earlier in the process and decide if they need to change course.

Plus, running experiments and tests becomes easier. Teams spend less time figuring out where to test and more time actually testing and getting those tests in front of users quickly. It's all about iterating quickly.

More focus on the finer details

Spending less time on infrastructure gives you more time to sweat the details. Improvements or features you didn't have time for now get the attention they deserve.

“A lot of the value we get from Vercel is things we don't have to think about. Initial load performance is just as important as interaction performance, but we spend so much less time thinking about load performance because of the optimizations Vercel offers us.A lot of the value we get from Vercel is things we don't have to think about. Initial load performance is just as important as interaction performance, but we spend so much less time thinking about load performance because of the optimizations Vercel offers us.”

Charlton Roberts, Senior Manager of Product Engineering at Frame.io

Frame.io sweats the details. Their highly collaborative app needs careful attention. They're dissecting every animation, every frame of their user's experience is—ensuring it's the best it can be.

With streamlined workflows, UX takes center stage. Previously considered late in the development cycle, user experience is now a primary focus from the start, fostering collaboration between designers and developers. This leads to more engaging and intuitive applications, directly translating to more business value.

Driving more business value

According to the Forrester TEI report:

• Developers spend 90% less time managing frontend infrastructure on Vercel

• Developers spend 80% less time building and deploying code on Vercel

• Developers release four times more major website enhancements, thereby improving website performance by up to 90%, using Vercel

“When developers don't have to deal with operational headaches, they can focus more on being creative and innovative.When developers don't have to deal with operational headaches, they can focus more on being creative and innovative.”

Jonathan Melville, Principal Team Leader at Chick-fil-A

By focusing on differentiated market value, your team can boost conversions, fine-tune the user experience, and ship with confidence. With global scalability and reliability as the default, your product teams can concentrate on what truly matters: the product.